Last week, Esprit staged a “semi-naked” event for the grand opening of a New York store, drawing thousands of people. Created by marketing agency, The Rice Co., the “Love It and Leave It” promotion took place both inside and outside Esprit’s new store on 34th street.
Attendees were able to try on an Esprit outfit and keep it (if they liked it more than what they were wearing)! Clothes left behind were donated to Salvation Army.
Approximately 300 people received outfits while another 4,000 received $20 gift cards.
About 120 brave people changed their clothes in dressing rooms in the store windows, while models and some 100 members of the public used the streets as a dressing room. Hundreds of people stopped to watch the spectacle.
A “flash mob” of the event was captured ad is now circulating on YouTube.
